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商品編號： 9-309-060 出版日期： 2009/01/27 作者姓名： Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen 商品類別： Entrepreneurship 商品規格： 17p 再版日期： 2009/03/11 地域： China 產業： Gaming;Arts, entertainment & sports 個案年度： 2007 - 2009
商品敘述：
Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of experience, they were no longer a ""start-up"" and now faced the ramifications of mid-life. What would it take to remain a viable competitor in China in a new industry?
涵蓋領域：
Entrepreneurship;Venture capital;Internet;Start-ups;Business models;Organizational change
相關資料：
Case Teaching Note, (5-311-058), 6p, by F. Warren McFarlan
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